Dubai is about to welcome a major fashion milestone. SKIMS Dubai, the shapewear and loungewear brand co-founded by Kim Kardashian, will open its first physical store in the UAE. This will be the first presence of the brand in the Middle East. It is now located in the iconic Mall of the Emirates.
A New Era for SKIMS UAE in the Middle East
Furthermore, since its opening in 2019, SKIMS UAE has disrupted the fashion industry as a body-positive brand, and the wide range of sizes offers lower prices than other brands. Before, SKIMS could only be available to UAE residents online at such websites as Ounass. Opening a physical store in Dubai will enable customers to amuse with the brand and to touch the products as well as test them before buying something.
What to Expect from the SKIMS Dubai Store
The opening date is not out yet, but the store is likely to open near the theatres in Mall of the Emirates. The store will showcase SKIMS’ signature minimalist style with neutral colors and sleek displays. Customers can enjoy a wide range of products, including shapewear, loungewear, and activewear. Each piece is designed to suit different body shapes and personal styles.
Anticipation Among Local Shoppers
The announcement of the first store has generated excitement among local shoppers. Dubai resident Janisha Kaur expressed her enthusiasm, stating, “A physical store makes all the difference. I usually ask my cousin in the US to bring me my fix because she can see the clothes in the store.” Similarly, Ananya Chawla, an Indian expat working in Canada, shared her relief: “She often has to exchange the clothes I order for her because I get her size wrong. She can just go try them on now!” These sentiments reflect the growing demand for SKIMS UAE products in the region and the convenience a physical store will provide. (khaleejtimes.com)
SKIMS’ Global Expansion Strategy
The launching of the SKIMS Dubai store is associated with the general expansion strategy of the brand. In order to further digitalize its presence in various regions of the world. The presence of a tangible store in the UAE will help SKIMS to reach the Middle Eastern market of stylish shoppers and a developed retail industry. This is a step towards SKIMS in ensuring its products are brought closer to the customers across the globe.
Conclusion
SKIMS Dubai is a remarkable step in the expansion of the brand in the foreign market. The product has incorporated inclusivity and quality. Which makes SKIMS capable of influencing the garment industry in the UAE in the long run. With the opening date soon, the fashion followers in the region can hardly wait to enter SKIM’s first physical store in the Middle East.
