Shopping for kids is one of the most exciting yet challenging tasks for parents. Whether it’s newborn clothes, trendy kids’ clothing brands, or premium baby essentials, finding the right brand in the UAE can be overwhelming. To make things easier, Biz Marhaba has compiled a list of the top 10 kids’ brand stores in the UAE where you can shop with confidence and even enjoy cashback on your purchases.
UAE Parents Prioritize Style and fashion in Kids’ Clothing Brands
In UAE extreme and often unpredictable climate, choosing the right kids’ clothes is about much more than just appearance. Parents are increasingly turning to reliable kids’ clothing brands that balance comfort, durability, affordability, and style—all essential for growing children.
Where Style Meets Practicality
For Filipino expat Alpha Loren Formales, who has lived in Dubai for over a decade, comfort always comes first when shopping for her three-year-old son, Alfonso Miguel. Her preferred kids brands include Max Kids and R&B Kids, which are widely accessible across Dubai and cater well to children’s needs.
“We always prioritize comfort first, then style,” Alpha explains. “Since kids outgrow their clothes so fast, we usually buy slightly bigger sizes so the clothes last two to three years.”
Dressing up the UAE Climate
The UAE’s climate—hot summers and milder winters—largely influences the way parents choose children’s brands and dress their offspring.
“During the summer, we opt for light, airy fabrics such as cotton,” states Alpha. “Winters are all about layering with hoodies and light jackets.”
Daniel further contributes that outdoor clothing during warmer months should feature sun-protective and breathable material, whereas during the winter season, children require layers with multiple functionalities that they can modify during the day.
 List of top Kids brands in the UAEÂ
1. Mothercare
Mothercare is one of the most trusted kids brands worldwide, specializing in newborn clothes, kids clothes, and maternity essentials. Established in 1961, the brand focuses on safe, high-quality products for mothers and children.
Product Range:
- Newborn clothing & rompers
- Boys’ & girls’ clothes
- Bibs, soothers & grooming products
- High chairs, floor seats & travel systems
- Booster, convertible & toddler car seats
- Nursery furniture & toys
2. Mamas & Papas
With over 40 years in the industry, Mamas & Papas is among the leading kids clothing brands from the UK. Known for its award-winning strollers and stylish kidswear, the brand combines innovation with comfort.
Product Range:
- Strollers, pushchairs & car seats
- Baby clothing & sleepsuits
- Gifts & toys
- Nursery furniture & bedding
- Feeding & bathing accessories
- Rockers, bouncers & booster seats
3. FirstCry
FirstCry is the largest e-commerce platform for kids brands in Asia and the UAE, offering 200,000+ products from 6,000+ international and local brands.
Product Range:
- Newborn clothes & baby gear
- Kids clothes & footwear
- Diapers & baby health products
- Toys, books & school supplies
- Bath & skincare products
- Nursery furniture & safety essentials
4. PatPat
PatPat is famous for affordable and stylish kids clothes and kids clothing brands, offering playful and trendy outfits for every occasion.
Product Range:
- Children’s clothing
- Toddler wear & activewear
- Family matching outfits
- Seasonal & festive clothing
5. eOutlet
eOutlet is the Middle East’s first online outlet store for luxury kids clothing brands from Europe. Their products are handpicked by Italian fashion experts.
Product Range:
- Designer kids clothes
- Footwear for children
- Kids’ fashion accessories
6. Azadea
Azadea is a major lifestyle retailer representing 40+ international brands across the Middle East. Parents in the UAE can shop for a wide variety of kids clothes and essentials.
Product Range:
- Boys’ & girls’ clothing
- Toys & games
- Sports gear & accessories
- School essentials
7. Ounass
For luxury kids clothing brands, Ounass is the ultimate destination. It offers exclusive capsule collections from global and Middle Eastern designers.
Product Range:
- Luxury kids clothes
- Designer footwear & accessories
- Baby dresses, pants & tops
- Exclusive fashion collaborations
8. GAP
GAP UAE is known worldwide for stylish, casual, and comfortable apparel. Parents love its durable kids clothes and soft newborn clothes.
Product Range:
- Newborn clothes & essentials
- Boys’ & girls’ apparel
- Footwear & accessories
- Everyday casual wear
9. Bloomingdale’s
Bloomingdale’s UAE offers luxury kids brands with premium clothing, travel gear, and nursery furniture.
Product Range:
- Designer kids clothes & footwear
- Maternity clothing & nutrition products
- Strollers, travel systems & car seats
- Playpens, cribs & nursery furniture
- Baby grooming & bath products
10. NEXTÂ
A UK-born fashion and lifestyle brand, offering clothing, footwear, homeware, and more. Next is a top choice for parents who want affordable, stylish, and high-quality kids clothing brands. Their in-house design team is known for creating trendy yet comfortable pieces. While NEXT’s UAE platform (Next.ae) is active and hosted, it appears optimized for online shopping.
Product Range:
- Newborn clothes
- Boys’ & girls’ clothing
- Kids’ footwear & accessories
- Seasonal collections & schoolwear
Final Thoughts
From Mothercare and FirstCry to Next UAE and Bloomingdale’s, these top kids brands in UAE cover every aspect of parenting needs. Whether you’re searching for newborn clothes, trendy kids clothing brands, or luxury designer outfits, these stores bring you the best choices—plus exclusive cashback offers to save while you shop.
 FAQS
 Q1: What are the best kids brands in UAE for newborn wear?
Some of the top kids brands in UAE for newborn wear include Mothercare, FirstCry, GAP, and Next UAE. These retailers are trusted for safe, soft, and high-quality baby clothing.
Q2: Where can I find affordable kids wear in UAE?
Parents looking for stylish yet affordable kids clothing can shop at PatPat, FirstCry, and Next UAE. These kids clothing brands are known for trendy collections at reasonable prices.
Q3: Which UAE stores stock luxury kids clothing brands?
Luxury kids clothing brands are available at Ounass, Bloomingdale’s, and GAP. These stores feature exclusive designer outfits, shoes, and premium baby essentials.
Q4: Does Next UAE sell newborn clothing?
Yes, Next UAE offers a wide range of newborn wear, including rompers, sleepwear, and everyday baby essentials designed for comfort and quality.
Q5: Can I shop online for kids’ clothing brands in the UAE?
Yes, leading kids’ brands in UAE like FirstCry, Next UAE, GAP, and Ounass, provide online shopping with convenient home delivery for kids clothes and newborn products.
