Gold price today in the UAE has climbed to one of its highest levels this year, sending both buyers and jewellers into a cautious scramble. In Dubai, 22K gold touched around Dh370 to Dh380 per gram, depending on the retailer. The rise has pushed many jewelers to introduce 0% making charge deals in a bid to keep gold affordable for everyday shoppers.
The impact isn’t limited to Dubai. The gold price in Abu Dhabi today shows a nearly identical trend, with similar rates reported across popular gold markets. Residents in the capital are also feeling the pressure, especially those planning for weddings or investment purchases.
To ease customer hesitation, some retailers are waiving making charges on selected items. Stores that promote zero percent making charge deals usually stick to the basics like plain 22K gold chains or simple bangles. But now and then, especially on weekends or when the stores get busy, a few retailers expand their offerings to include more designs and styles.
Gold price today drives shift in buying habits across UAE
While these offers have led to an increase in footfall, they still haven’t been enough to fully offset the impact of soaring gold rates. Many buyers are holding back, opting to browse instead of buying. Some are shifting toward gold coins or bars, which come with no making charges and are easier to resell. With the gold price today staying well above Dh370, even budget-conscious buyers are spending more cautiously.
Retailers note that average spend per customer has dropped, especially among those with budgets under Dh3,000. Still, the demand hasn’t disappeared—just shifted. Simple pieces with lower weight are moving, particularly when paired with zero making charge offers.
In Abu Dhabi, gold sellers are facing similar buyer behavior. Although the gold price in Abu Dhabi today has edged up alongside global trends, stores report interest remains strong just more selective. Many shoppers are comparing rates across outlets, confirming pricing online, and seeking promotions before committing.
High gold rates are clearly changing the way people shop. With the gold price today staying close to record levels, jewellers are adjusting fast dropping charges, offering easy payment plans, and reshaping their collections to match what customers are actually looking for right now.. Whether these strategies hold up will depend on how long prices remain elevated.
