Huda Beauty has pledged to donate 100% of the proceeds from its latest campaign to medical aid in Gaza.
The Kalamantina campaign, which Huda Beauty announced on July 19. Huda Beauty launched a campaign with Palestinian-French artist Saint Levant to support Palestinian agriculture.
However, as the crisis in Gaza, Huda Beauty donated $210,000 to Doctors Without Borders, strengthening its Huda Beauty donation to Gaza for urgent medical aid.
Huda Beauty addressed Kalamantina campaign criticism by donating all proceeds to Gaza, reinforcing its Huda Beauty donation to Gaza.
Saint Levant and Huda Beauty launched the campaign to honor Palestinian citrus farming, but faced backlash for its visuals during the Gaza crisis.
Facing backlash over campaign visuals, Huda Beauty donates all proceeds to Doctors Without Borders. The brand emphasized that ground support is now more vital than ever. Amid genocide in Gaza, Huda Beauty urged continued awareness and pledged to make an impact.
Huda Kattan reaffirmed the brand’s commitment, announcing a donation in honor of the collaboration: “This is for the homeland,” she wrote on soical media. Despite initial plans to support agriculture and cultural preservation, the brand prioritized life-saving aid in response to the worsening crisis.
In her Instagram post, Huda Kattan and Saint Levant appeared in a campaign video dancing beside a clementine-filled car, drawing criticism for being “heartless” amid Gaza’s food crisis.
One commenter criticized the campaign, saying, “As an art director, I believe they should have handled the concept more thoughtfully than using tons of fruit—even if it’s fake—for a cause centered on food scarcity. Showing empathy and restraint would have looked far better than this.”
Huda Beauty founder Huda Kattan and artist Saint Levant have consistently used their platforms to advocate for Palestinian rights.
Saint Levant, with roots in Palestine captured global attention in 2024 when he speak out against the war in Gaza.
Huda Kattan, too, hasn’t stayed silentShe consistently shares updates on the Palestine crisis across her and Huda Beauty’s platforms. In 2023, Huda Beauty donated $1 million to aid groups, reinforcing its ongoing support for Palestine.
Just days before announcing the latest Huda Beauty donation to Gaza, the brand raised awareness message: “Gaza is being starved.” Open the border now.” Another post featured an infographic warning of a “man-made famine,” underlining the urgency behind the brand’s recent philanthropic shift.
