La Mer Beach Dubai has changed from a colourful, relaxed beach getaway to the stylish and private J1 Beach. The change opens a new chapter for one of the city’s most well-known waterfront spots.
In its earlier days, La Mer Beach Dubai felt like a place where time slowed down. Families strolled along painted walkways, couples lingered at open-air cafés, and children ran across the soft sand as the sea breeze carried the scent of fresh coffee and grilled seafood. The evenings were especially memorable, warm fairy lights reflected on the water, street-style food stalls buzzed with chatter, and tourists snapped photos against vibrant murals. For many newcomers to the UAE, those simple moments eased the ache of homesickness.
The scene is different now. The new J1 Beach has modern buildings, high-end restaurants, and private beach clubs. Casual restaurants have been replaced by high-end international fine-dining brands, and the promenade’s relaxed hum has been replaced by a polished, upscale energy.
The change has impressed people who want high-end experiences, but it has also made them feel nostalgic. People who have lived there for a long time remember how easy it was to be charming at the old La Mer Beach Dubai, evenings spent barefoot in the sand, enjoying affordable meals with friends, or simply watching the sunset without a reservation.
Dubai’s waterfront is always changing, and J1 Beach is a good example of the city’s focus on luxury and new ideas. But for many people, remembering the old La Mer Beach Dubai serves as a reminder that sometimes the simplest places leave the biggest impression.
