Amazon Prime Sale kicks off on July 25 and will run for a full seven days, offering massive discounts across over 30 categories. From electronics and fashion to home goods and beauty, Amazon is promising some of the year’s biggest offers exclusively for Prime members in the UAE.

This year’s Amazon Prime Sale isn’t just a flash event, it’s the longest and most expansive version yet. The sale runs through July 31. It is featuring fresh daily deals, app-only offers, and major discounts on top brands like Samsung, Dyson, and Bose. From tech upgrades to everyday essentials, a wide range of products will be available at reduced prices.
One of the highlights is the lineup of Prime Day Deals. These deals will update frequently throughout the week, covering everything from smart home devices to grocery bundles. Amazon UAE says customers can expect big savings on essentials and trending products, with bonus discounts for users shopping with select bank cards like ADCB, CBD, and Mastercard.
Shoppers will also get early access to some of the best Amazon Prime Day Deals before the full event kicks in. These include up to 40% off on electronics, kitchenware, and mobile accessories through the Amazon app. UAE users already started seeing early Prime Day Deals this week. And many of them are expected to return as part of the main sale window.
Prime Day Sales Now Offer More Time, Value, and Global Perks
Compared to previous years, this extended format gives customers more time to browse, compare, and shop without the rush. The growth of Prime Day Sales in the UAE reflects how local buyers are embracing longer sale events with wider categories. What was once a two-day sprint is now a full week of tailored offers.
The Amazon Prime Sale is also a push to show off the value of Prime membership. Alongside the savings, members get access to free next-day delivery, Amazon Fresh grocery delivery, and streaming via Prime Video. The event also unlocks international shipping deals from the US, UK, and Germany stores.
This year’s Prime Day Sales are expected to be more competitive than ever. UAE customers can track new Prime Day Deals daily, bookmark their favorites, and catch flash offers throughout the week.
With so much on offer, Amazon is clearly positioning this Amazon Prime Sale as a must-shop event for Prime members and possibly the most rewarding Prime Day Sales we’ve seen so far in the region.